Blogs

Explore the latest insights, updates, and practical advice on Salesforce, marketing, and digital transformation, designed to help you stay ahead.

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Agentforce: The Enterprise Imperative

June 3, 2026 | 10 min read
Explore why enterprise AI needs governed data, permissions, and the Einstein Trust Layer, and how Agentforce turns Salesforce context into…
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Marketing Campaign Agents: How to build, prompt, and launch smarter campaigns with Agentforce Marketing

March 30, 2026 | 7 min read
Marketing Campaign Agents: How to build, prompt, and launch smarter campaigns with Agentforce Marketing This is where Agentic Marketing comes…
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Salesforce CRM strategies to elevate your customer engagement

September 4, 2025 | 5 min read
Salesforce is one of the most powerful CRMs in the world, but without the right strategy in place, it’s easy…
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Automation rules in Marketing Cloud Account Engagement (MCAE)

August 29, 2025 | 8 min read
Deciding which tool to use isn’t always straightforward—features like automation rules and dynamic lists offer similar criteria but have different…
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How To Add New Users To Marketing Cloud Account Engagement

August 29, 2025 | 5 min read
Marketing Cloud Account Engagement (MCAE), formerly Pardot, has a lot to setup in the beginning. Which is why Resonant provides…
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Email Preference Centre best practices

March 14, 2025 | 12 min read
Unsubscribes are an inevitable part of email marketing, often driven by consumers feeling overwhelmed by too many emails. However, a…
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Enhancing User Experience: Top tips to optimise your Salesforce interface

January 7, 2025 | 9 min read
Did you know you can customise your Salesforce user interface to align with your brand persona and enhance the user…
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The advantages of Marketing Cloud Account Engagement Forms vs. Form Handlers: Key insights to help you choose the best option for your business.

December 10, 2024 | 7 min read
The advantages of Marketing Cloud Account Engagement Forms vs. Form Handlers: Key insights to help you choose the best option…
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Account-Based Marketing Strategy

August 28, 2024 | 7 min read
Account-Based Marketing Strategy In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts…
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Snippets: For Marketing Cloud Account Engagement

September 13, 2023 | 7 min read
If you haven’t used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets…
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Spring Cleaning Tips for Marketing Cloud Account Engagement

August 29, 2023 | 6 min read
The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be…
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Opting in to Cookies: Account Engagement Opt-in preferences and tracking consent banner

August 24, 2023 | 7 min read
One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking – you can see…
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