AI Marketing Operations

Marketing works best when campaigns, content, CRM, automation and reporting are connected end to end. Resonant360 combines digital marketing execution with Salesforce and AI-assisted workflows to help organisations generate, convert and measure demand more effectively.

Marketing that is disconnected from your CRM is marketing that is difficult to measure

Most businesses run their campaigns in one place, their CRM in another, and their reporting somewhere else entirely. Content gets created without strategic direction, leads fall through gaps in handover, and return on investment stays unclear.

The problem is not effort. It is alignment. When marketing strategy, content, media, automation, CRM data and reporting are not connected, the whole system underperforms.

Resonant360 brings these pieces together — connecting your marketing activity to Salesforce, AI-assisted workflows and measurable revenue outcomes.

Connected marketing, from campaign to conversion

We help organisations build marketing operations that are connected to their Salesforce CRM, powered by the right tools, and supported by AI-assisted content and workflow processes where they add genuine value.

Marketing connected to CRM

Align your campaigns, leads and customer journeys to Salesforce so every touchpoint is tracked and measurable.

AI-assisted content operations

Use AI tools to accelerate content production, maintain quality and scale output without losing brand consistency.

Content strategy

Build a content strategy grounded in your audience, your category and your revenue goals.

SEO

Improve organic visibility with technical SEO, content structure and AI-informed keyword strategy.

Paid media

Plan, run and optimise paid campaigns across search and social, connected to CRM for clear return on investment reporting.

Campaign reporting

Build dashboards and reports that connect campaign activity to pipeline, conversion and revenue inside Salesforce.

Agentforce Marketing implemented properly

Resonant360 has deep experience implementing and optimising the Salesforce marketing stack. We help organisations get full value from Marketing Cloud and Agentforce Marketing by aligning them to real business processes, not just technical configuration.

Smarter marketing automation, powered by Agentforce.

Agentforce Marketing (formerly Marketing Cloud Next) brings AI-powered segmentation, connected customer journeys and intelligent automation directly into your Salesforce environment. Resonant 360 helps you implement it with a proven guided process — from data organisation and segmentation design through to your first live campaign.

AI-assisted marketing that stays human-led

AI can accelerate content production, support SEO research, assist with copywriting and help teams move faster across campaign planning and reporting. But the strategy, the brand voice and the commercial judgement remain human responsibilities.

Resonant360 helps marketing teams adopt AI tools practically — with the right guardrails, the right workflows and the right governance in place. We do not hand AI the wheel. We help your team use it to move faster without losing quality or control.

AI-assisted content operations can help your team produce more, publish faster and maintain consistency — when the process is built properly around your brand and your goals.

Everything your marketing operation
needs, in one partner

Ready to connect your marketing to your revenue?

Talk to a Resonant360 consultant about how we can improve your marketing operations, connect your campaigns to Salesforce and use AI tools to move faster.