Data 360, implemented properly
Unify customer data across Salesforce and your wider systems, and make it usable for sales, marketing, and service teams.
What is Data 360?
Most organisations already have valuable data living in warehouses, applications and external platforms. The problem is not access. It is activation.
Without the right architecture, Data 360 becomes expensive, under-used, or disconnected from real workflows. Teams struggle with identity resolution, governance, unclear use cases, and uncertainty about how Data 360 fits into Salesforce day-to-day.
That is where we come in.
How Data 360 supports your business
Sales
Bring external insights directly into Salesforce, surfacing them on Leads, Contacts and Accounts. Trigger automations from real-time behavioural and transaction data to improve prioritisation and conversion.
Marketing
Build real-time audiences from unified customer profiles and activate segments across Marketing Cloud and ad platforms. Deliver more relevant, timely journeys using live enterprise data.<br>
Service
Give agents access to usage, product and interaction data inside Salesforce. Reduce resolution times and automate service workflows based on live events.
AI
Power AI agents with governed, real-time data to reduce hallucinations and improve accuracy. Enable Agentforce to act intelligently, not just respond.
Is Data 360 right for your organisation?
Data 360 is best suited for organisations that:
- Use multiple Salesforce clouds or plan to scale
- Have customer data spread across several systems
- Need real-time or near real-time insights
- Want consistent customer identity across teams
This prevents unqualified leads and increases trust.
Why work with us?
Going live is only the beginning. With the Resonant360 method, we help you make sense of your data, improve your segmentation and strengthen every campaign that follows.
Define
We review your business goals, data sources, and use cases to define how Data 360 should support sales, marketing, and service teams.
Design
We design your Data 360 architecture, including data sources, identity resolution, data models, and activation strategy.
Build
We configure Data 360 connect your systems, map data, and create unified customer profiles ready for activation.
Test
We validate data ingestion, identity matching, audience creation, and activation to ensure accuracy and reliability before launch.
Deploy
We deploy Data 360 into production and guide your team through using unified data confidently across Salesforce.
Seamless integrations with Data 360
We design and implement Data 360 integrations that connect your Salesforce platform to the systems where your data already lives. Using zero-copy architecture, native connectors, APIs and middleware where required, we unify enterprise, commerce and behavioural data without unnecessary duplication.
Our integrations are built to support real-time activation across Sales, Marketing, Service, Commerce and AI, giving your teams a single, trusted view of the customer and the ability to act on data instantly.
Ready to make better use of your Salesforce data?
Speak with our team to discuss whether Salesforce Data 360 is the right fit for your organisation and how to implement it effectively.
